A number of millennial consumer trends in 2018 to bear in mind

This content lists some interesting patterns observed in the behaviours of young people, which everyone in a business that wants to appeal to humans should absolutely be very aware of.

Considering how most interactions presently, from work to family to everyday matters, are based online, the very high millennials smartphone ownership figures do not come as a surprise. With the importance of social media being not only a distraction, but for many people a way to organise their life, setting up events and staying in touch with the vital groups of people in their lives, some firms such as those included in Wind Telecom’s parent company are even supplying social media-specific allowances in their data packages, just so that their use is not limited.

With a generation of millennials growing up with technology, it is expected that fields such as marketing and advertising need to readjust to the latest digital platforms if they want to be appealing to their growing target audiences and still be relevant in today’s market. Even those labelled as generation Z are today coming of age and getting in the world of university education or the employment market, therefore a big proportion of the major customers will soon be digital babies. Content is therefore becoming much more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their film to begin again: if an ad is not eye-catching in its first few seconds, it will be skipped.

One industry that has significantly been affected by millennials and technology statistics is that of entertainment. As so many media sorts are gradually leaving their conventional platforms, such as tv networks and radios, and moving on to online facilities, things like the layout of content and advertising need to follow up. The consumption statistics, incentive of some figures like Vodafone’s Canadian shareholder, illustrate how young adult do not consider appliances like a tv as a necessity, alternatively preferring the adaptability of a laptop computer or smartphone screen: the millennial entertainment trends show content consumption occurring on smaller screens, as so many watch their favourite show on their phone during their commute to work.

Maybe amongst the most large shifts in the last decade concerning the retail business, and in the majority of its subfields, is the huge growth of online platforms. As recent studies show that the most downloaded apps on smart phones are the biggest internet-based shops, the millennial consumer trends indicate that markets are not necessarily a primarily physical institution nowadays. Of course, an industry that is thriving because of this is that of network companies, as demonstrated by investments by significant figures like Telecom Italia’s US shareholder. In the reality where unrestricted data and next-day delivery are not just a perk, but something that is demanded, companies definitely need to appeal to this demographic to stay pertinent.

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